Command & Convert
The 12-Week Story-to-Sales System for CEOs and Founders
Starts November 1, 2026 | Cohort capped at 5. No Exceptions.
Turn the moments that shape your business into stories that command attention and convert into qualified conversations and clients.
Take a quick qualifying survey. If you qualify, you will be redirected to a payment page to secure your seat.
The Problem
Your results are real. Your visibility is optional.
If your market can't understand your value fast, you do not earn attention, trust, or inbound demand.
Most CEOs and founders are sitting on:
Years of life changing experiences
Lessons learned the hard way
Insights their competitors do not have
But they are creating content like everyone else. Or not creating content at all.
Command & Convert is a repeatable system that turns what you experience into content that sells.
You need to qualify first.
What this program does
This is not a content course. It is a story-to-client acquisition system designed for CEOs and founders.
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Capture the business moments that matters and turn them into story assets
Command attention with content people actually read, save, and share
Convert that attention into conversations, booked calls, and clients
The 3-Part System
Part 1: Capture the Moments That Matter
Founders do not have a content problem. They have a capture problem.
This part trains you to spot the moments that matter, then document them fast before they disappear.
You walk away with:
A moment filter, so you can spot story-worthy moments in real time
A simple 3 part story structure you can reuse for posts, talks, podcasts, and sales conversations
Your Signature Story Bank: 5 leadership stories, structured and ready to publish
A capture workflow you can run in under 1 minute
Sharper storytelling and communication skills the board
Key Outcome: You'll never again wonder whether you've got a story worth telling.
Part 2: Command Attention (Without Becoming a Full-Time Content Creator)
Stories do not win by just being true. They win by being told with clarity, contrast, and connection.
This part turns your story bank into content that positions you as the obvious authority in your space.
You walk away with:
Scroll-stopping hooks built from your real business moments
Your own 5x5 pain point and problem solving matrix
A content format system, so one story becomes multiple platform-native pieces
Your 9-second positioning statement: what you say when someone asks what you do
A 90-day publishing plan that compounds attention instead of resetting every week
Key Outcome: You become consistently memorable to the right buyers.
Part 3: Convert conversations into clients
Likes do not pay staff. Conversions do.
This part installs the inbound conversion pathway, so your content drives real business outcomes.
You walk away with:
The conversion bridge: how to move someone from "I've been following you" to "What does it look like to work together?"
A simple sales flow: diagnose, prescribe, close
A clean inbound path from content to booked call or booked client
Conversation scripts that qualify fast, handle objections and protect your calendar
Key Outcome: Your content becomes a client acquisition channel, not a brand ego project.
Program Architecture Overview
Who This Is For (and Who It Is Not)
This is for you if:
You are a CEO or founder with revenue above $100k
You have at least one team member
You want a system that turns stories into qualified conversations
You want to become the obvious authority in your category, not the best-kept secret
You are ready to take action
This is not for you if:
Your revenue is below $100K
You are your business
You are looking for generic content templates without personal story depth
This intake is capped at 5 founders.
Not because it sounds good. Because the delivery model includes direct feedback on your stories, your content, and your conversion pathway. That level of precision does not scale in a large group.
If you qualify, you will be sent straight to payment page. If the cohort is full, applications close.
Qualifying survey -> Payment Page (if qualified).
Results
I have helped numerous Leaders, Business Owners, and CEOs learn to tell their story both online and in public speaking settings
I have personally grown two (2) multiple seven figure businesses without paid ads … all through content creation
Some of my posts get over 200k views – and I want that for your business
Who's running this
Anton Guinea will be your host.
Anton has been posting on social media since 2009, has an organic following of tens of thousands, and he has been teaching public speaking since 2016. He is a coach with a difference – your goals are his goals, and he won’t stop until you achieve what you desire!
Program Format (What You Get)
Duration: 12 weeks
Start date: November 1, 2026
Delivery: cohort-based + direct feedback
Included:
1 x 2-hour 1:1 Discovery Diagnostic (completed in the first week)
12 x 1-hour live group coaching sessions (Microsoft Teams, recorded)
3 x 1-hour live Results Review & Sharing Your Success stories sessions (Teams, recorded)
Training library: 21 x 10-minute training videos across Capture, Command, Convert
Private cohort group on the SKOOL Platform for accountability and peer feedback
Design and implementation support - Tailored guidance and operational partnership to ensure the strategies, tools, and frameworks are successfully embedded and adopted across your team from day one
Business growth video training (influence skills)
Investment
$5,000 AUD upfront (save $1,000 when you pay in full)
Or 3 payments of $2,000 AUD over the 12 weeks
Bonus Offer:
The first 3 people to sign up will receive an exclusive bonus of 2 x additional 30-minute 1:1 sessions.
Apply Now
Step 1:
Step 2:
Step 3:
Complete the very easy qualifying survey
If you qualify (revenue + team size), you will be redirected to the payment page
If accepted, you will receive your onboarding and start-date details
FAQ
What does the survey qualify for?
Revenue, team size and commitment to take action.
Do I need to be selling a specific offer?
No. This system adapts across industries because it is built on your business moments, not a one-size-fits-all niche.
Will I need to be on video?
No. Although you can be if you would like to. Fundamentally, this is a story-to-sales system, not a “become an influencer” program. We will build your system around formats you can sustain.
Will this work in my industry?
Yes. Because the system is built on your core business moments and actual client stories rather than a generic template, it adapts naturally across B2B, professional services, trades, and industrial sectors.
I don’t have time.
That is precisely why this system exists. It is designed to run efficiently around a busy leader's schedule, requiring only a couple of hours a week- most of which is spent talking through what you already do naturally, while our team handles the heavy lifting of building and structuring it.
What happens if I miss a session?
Every session is recorded and uploaded directly to the Skool community platform, so you can catch up at your own pace whenever it suits your schedule.
